BLACKPINK Reunites for Emotional 10th Anniversary in Seoul Amid Swirl of Fan Devotion and Last-Minute Rush

SEOUL — Marking a historic decade since their explosive 2016 debut, global K-pop titans BLACKPINK—Jennie, Jisoo, Rosé, and Lisa—reunited in central Seoul for an intimate 10th-anniversary celebration. The gathering at the National Museum of Korea (NMK) brought all four members together on stage for their first domestic group appearance in South Korea since concluding their Deadline world tour leg in Goyang.

What began as a week fraught with high-stakes schedule coordination and intense viral speculation culminated in an emotional reunion. Despite individual international schedules that had fans tracking airport movements as the quartet raced into Seoul, all four members made good on their commitment to celebrate the milestone as a full group.

High Drama Behind the Scenes: The Sprint to Seoul

In the days leading up to the official August 8th anniversary date, uncertainty hovered over whether an OT4 reunion would materialize in person. Having signed individual contracts for solo representation while maintaining group commitments under YG Entertainment, the members’ stacked overseas itineraries presented major logistical hurdles.

Initial agency notices stated that individual member attendance would depend on schedule availability, raising fears among global BLINKs that the milestone might pass without a full-group appearance. However, as footage circulated online showing Jennie, Lisa, and Rosé clearing international airport terminals to touch down in South Korea just in time, the members successfully rearranged their schedules to make the gathering a reality.

Inside the Celebration: Cakes, Flowers, and Unfiltered Gratitude

Before meeting the 40 fans selected via a Weverse membership lottery, BLACKPINK kicked off the day with an unannounced Weverse Live broadcast from their waiting room.

The atmosphere balanced celebratory joy with raw honesty:

• Rosé’s Surprise Gesture: Rosé presented a custom cake topped with a "10" candle alongside hand-selected bouquets for each member. Jennie playfully crowned Rosé "the romanticist of our team" as the members reflected on growing up together since their teenage trainee days.

• Pre-Show Nerves: Lisa admitted to feeling so anxious ahead of the broadcast that she couldn't eat, relying on a playlist of BLACKPINK’s catalog on loop while getting her hair and makeup done to ground herself.

• Reflections on a Decade: Rosé noted that the decade felt like a blur—taking her from her debut at age 19 to 29 today—while Jisoo emphasized that reaching ten years alongside BLINKs was one of the proudest achievements of their lives.

"Today is the day BLACKPINK turns 10. It's an important day for us, and we haven't forgotten that it's BLINK who made BLACKPINK shine like this."

— Jisoo, during the 10th-anniversary broadcast

Addressing the Backlash: Jisoo Speaks Directly to Fans

The intimacy of the event followed days of online discussion surrounding its scale. Fans had expressed frustration over the tight application window and the decision to limit live attendance to 40 attendees at the museum venue.

Addressing the friction head-on during the livestream and in follow-up letters on fan platforms, Jisoo offered a sincere message to BLINKs:

"We originally wanted to see so many more of you, and we knew how important this day was," Jisoo shared. "There seems to have been a breakdown in communication during planning. Knowing that so many BLINKs feel disappointed weighs heavily on me, and I am deeply sorry."

Following the event, fan clips captured Jisoo personally collecting handwritten letters from waiting fans outside the venue, visibly moved as she accepted their notes.

Cultural Legacy & The Heritage Collection

The choice of venue highlighted the group’s unique status in South Korea’s cultural landscape. As part of the 10th-anniversary milestone, BLACKPINK partnered with the National Museum of Korea’s official brand, MU:DS, to release the BLACKPINK Heritage Collection.

A Decade at the Summit

From their record-breaking August 2016 double-debut with "Whistle" and "Boombayah" to becoming the first female K-pop act to top the U.S. Billboard 200 and UK Official Albums Chart, BLACKPINK's first ten years redefined global pop history.

As the four members concluded their anniversary schedule with shared social media photos holding their custom flowers, their message to their global audience remained clear: ten years in, the bond between Jennie, Jisoo, Rosé, Lisa, and BLINKs remains unbroken.